Mill guide · For the trade
AF Rug Designs: a designer's guide to the studio, the weaves and where its rugs belong
AF Rug Designs is a rug design studio whose work is hand-loomed and hand-knotted wool, sold to the trade as made-to-order rugs and fully custom pieces. It is for the designer who wants a textured or striped wool rug in the client's own colors and size. Interiors carries 61 AF Rug Designs patterns, 26 made to order as carpet or area rug and 35 custom, all on the AF Rug Designs brand page, with complimentary samples for approved trade accounts.
The studio
AF Rug Designs is a design studio first and a mill second. The patterns are drawn as rugs, not as broadloom later cut down, and the two constructions are the ones that give a rug depth: hand-loomed, which is 24 of the designs we carry, and hand-knotted, which is 1. Hand-loomed wool is woven on a frame loom with a deep, soft pile and a slightly irregular surface that reads as handmade across a room. Hand-knotted is the slower construction, each tuft tied by hand, and it is specified where the client wants an heirloom piece and the lead time is acceptable.
Most AF Rug Designs orders through Interiors are custom. That is the point of the line: the texture or stripe is the starting drawing, and the color, size and proportion are decided for the room.
What we carry
Of the 61 patterns, 19 are wool, 3 are silk and 1 is polyester. The wool designs are the working core of the line, resilient underfoot and easy to maintain; the silk designs are for a bedroom or a formal sitting room where the sheen is the reason to specify them. Custom colors are available on 26 of the patterns.
By pattern, 28 designs are textures, 18 are stripes, 7 are plaids and checks, 3 are solids and 2 are herringbones and chevrons. Sizes are generous for a handmade rug: 14 designs can be made up to 20 ft, 9 up to 21 ft, 2 up to 18 ft and 1 up to 15 ft, in custom dimensions, so a great room or a long dining table can be covered in one piece without a seam.
Collections to know
The Alliance collection is the patterned group, 6 designs: Crossroads, Leopard, Lavish, Lineage, Viceroy and Waves. These are the rugs with a drawn motif, and they are the ones to show a client who wants the rug to carry the room.
The rest of the line is organized as single-design collections: Abrash, Artisan, Coastal, Braided Touch, Couture, Inspired, Imperiale, Intertwine, Luxe and Lagerfeld Tweed. Each is a texture or tonal effect meant to be recolored for a room, which is why they sit under the custom program rather than as fixed colorways. Browse them all from the brand page.
Where it belongs
A hand-loomed wool rug from AF Rug Designs belongs in a living room, a primary bedroom, a library or under a dining table. The deep pile is comfortable and quiet, and the textures and tonal stripes hide the tracking that a solid velvet would show. The plaids and stripes work in a study or a family room with a tailored scheme. The silk designs go where feet are bare and traffic is light, a bedroom or a dressing room, never a hall. The hand-knotted design is the formal piece, a dining room or an entry where the client walks on it every day and wants it to last.
Because every piece is sized to the drawing, the rug can run to the edge of the seating group or clear the dining chairs when they are pulled out.
Custom rugs through the Design Studio
Custom is the main way to order this line, and the process runs through our Design Studio. We take the pattern the client responded to, render it in the client's colors with the room's dimensions, and send the rendering and the net quote in about two weeks. Once the rendering is approved, the mill weaves a strike-off in 4 to 6 weeks so the color and texture can be checked in hand before the whole rug is committed. Production follows in 18 to 20 weeks, and the ship date is provided when the design process is complete. We install anywhere in the country through our installer network, and designs created with Interiors are made through Interiors.
How to order through Interiors
Interiors is a to-the-trade showroom; we work with interior design professionals and do not sell to the public. Samples are complimentary for approved trade accounts and ship from the mill within 24 hours. Net pricing is quoted by the showroom to approved accounts; there is no public pricing. For the 26 made-to-order patterns, the ship date is provided by the showroom with your order. For the 35 custom patterns, the timeline above applies. Trade approval is online and takes about a business day with a firm name, resale certificate, business license and a professional credential.
| Styles | 61 patterns |
|---|---|
| Types | Custom rug (35), carpet or area rug made to order (26) |
| Fibers | Wool (19), silk (3), polyester (1) |
| Constructions | Hand-loomed and hand-woven (24), hand-knotted (1) |
| Widths | Custom sizes up to 20 ft (14), up to 21 ft (9), up to 18 ft (2), up to 15 ft (1) |
| Availability | Custom (35), made to order (26); custom colors on 26 patterns |
Questions designers ask
Are AF Rug Designs rugs good quality?
Yes, judged the way a handmade rug should be judged: by fiber and construction. The line is hand-loomed and hand-knotted wool, which is the construction a designer specifies for a soft, deep rug that wears well and cleans well. The strike-off step in the custom process lets you check the weave and the color in hand before production, which is the best quality control there is.
How much do AF Rug Designs rugs cost?
Net pricing is quoted to approved trade accounts, and there is no public pricing. Cost is driven by fiber, with silk above wool, by construction, with hand-knotted above hand-loomed, and by size, since each piece is woven to the drawing. Send us the room dimensions and the pattern and we will quote it with the rendering.
Where are AF Rug Designs rugs made?
Country of origin is not something we state line-wide. Ask us for the spec sheet on the specific design you are considering and we will confirm it with the studio before you specify.
Where can I buy AF Rug Designs rugs?
Through trade showrooms such as Interiors. We carry the full line, 61 patterns, for interior design professionals, and we ship and install anywhere in the United States. The showroom in the Laguna Design Center has the library on the floor, and samples ship from the mill to your office.
Can an AF Rug Designs pattern be made as a stair runner or an odd size?
Yes. Every custom pattern is woven to the drawing, so a runner, a round, an L-shape around a hearth or a rug up to 20 or 21 ft long are all ordered the same way, through our Design Studio with a rendering first. Tell us the stair or the room and we will draw it.
How long does a custom AF Rug Designs rug take?
Plan on a rendering and net quote in about two weeks, a woven strike-off in 4 to 6 weeks and production in 18 to 20 weeks, with the ship date provided when the design process is complete. The made-to-order patterns are faster; the showroom gives the ship date with your order.
Browse: All AF Rug Designs styles · Collections · Request samples