Mill guide · For the trade
SSD Carpets: a designer's guide to the handmade rugs, the broadloom and where they belong
SSD Carpets is a handmade rug and broadloom brand whose work ranges from classic hand-knotted wool to the playful Sushi, Abstract and Runway collections on its own site, and most of what designers order from it is custom: a pattern from the library or a named style, recolored and sized to the room. It is for the designer who wants a hand-loomed, hand-knotted or hand-tufted rug drawn to the furniture plan, or a wide hand-loomed broadloom at 16 ft and up for a seamless room. Interiors carries 101 SSD Carpets styles, 64 custom rug designs, 22 broadloom and 15 area rugs, on the SSD Carpets brand page, with complimentary samples for approved trade accounts shipped from the mill.
The brand
SSD Carpets makes rugs and broadloom by hand. In our catalog, 32 styles are hand-loomed and hand-woven, 24 hand-knotted, 13 hand-tufted, 4 flatweave and 2 machine woven. Hand-knotted is the most durable rug construction, each knot tied around the warp by hand, and it is the construction behind the Chanda and Lhasa groups. Hand-loomed wool is deep and soft and is where the broadloom comes from. Hand-tufted is quicker than knotting and suits a bold custom pattern. The 22 broadloom styles are made in India; for the rugs, ask us for the spec sheet on a specific style for its country of origin.
What we carry
By fiber, 39 styles are wool blend, 33 wool, 7 nylon, 4 silk, 4 leather and hide and 1 sisal, jute and seagrass. By pattern, 31 styles are textures, 31 abstract and modern, 11 plaids and checks, 9 stripes and 8 geometrics. The broadloom comes wide: 26 styles are 16 ft, 2 are 20 ft, 1 is 18 ft and 1 is listed with no limit on size or shape, which means a large living room or a primary suite can be carpeted without a seam. By availability, 64 styles are custom and 37 made to order. Among the custom flags, 26 styles are custom sizes available, 19 custom patterns, 14 custom colors, 7 custom shapes and 2 custom design artwork.
Collections to know
Chanda is the largest group at 14 styles and, with Lhasa (4), is hand-knotted wool for living and dining rooms. Alpaca has 8 styles and is the softest thing on our floor; it belongs in a bedroom. Aleem and Elite have 4 each, Beechurst 2, and Artwork and Designs 2, the library a custom pattern starts from. Styles to know include Bellissimo, Glamour, Beechurst, Amour, Mirage, Caribbean, Dapper and Granite.
Where it belongs
The hand-knotted Chanda and Lhasa rugs belong in living rooms and dining rooms, where a dense wool knot takes chairs, traffic and years of cleaning. The Alpaca group and the silk styles belong in a bedroom, a dressing room or a sitting room, in dry shoes and off the main path. The 16 ft and wider hand-loomed broadloom is for the large rooms where a seam would show under raking light: a primary suite, a long living room, a media room. The hand-tufted styles carry a bold custom pattern into a den or a child's room. The plaids, checks and stripes are the ones for a hall runner; choose a flatweave or a hand-loomed style there and keep the knotted and silk pieces off the stair.
Custom rugs and runners
Custom is the main business of this brand on our floor. Of the 101 styles, 64 are custom rug designs: a pattern from the Artwork and Designs library or one of the named styles, recolored and sized to the room through our Design Studio. Custom sizes are available on 26 styles, custom patterns on 19, custom colors on 14, custom shapes on 7 and custom design artwork on 2, so a round, a runner, a rug with a cut-out or a pattern drawn from the client's own artwork can all be ordered. Rendering first, then a woven strike-off in 4 to 6 weeks, then production in 18 to 20 weeks. Designs created with Interiors are made through Interiors.
How to order through Interiors
Interiors is a to-the-trade showroom for interior design professionals; we do not sell to the public. SSD Carpets samples are complimentary for approved trade accounts and ship from the mill within 24 hours. Net pricing is quoted by the showroom; there is no public pricing. The 22 broadloom styles and 15 area rugs in the mill's standard sizes are made to order, and the ship date is provided by the showroom with your order. For the 64 custom designs, the rendering and net quote come in about two weeks, the strike-off in 4 to 6 weeks and production in 18 to 20 weeks, with the ship date provided when the design process is complete. We measure and install anywhere in the United States through our installer network.
| Styles | 101 |
|---|---|
| Types | Custom rug (64), broadloom (22), area rug (15) |
| Fibers | Wool blend (39), wool (33), nylon (7), silk (4), leather and hide (4), sisal, jute and seagrass (1) |
| Constructions | Hand-loomed and hand-woven (32), hand-knotted (24), hand-tufted (13), flatweave (4), machine woven (2) |
| Widths | 16 ft (26), 20 ft (2), 18 ft (1), no limit on size or shape (1) |
| Made in | India (22, broadloom); rugs by spec sheet |
| Availability | Custom (64), made to order (37); custom sizes (26), patterns (19), colors (14), shapes (7) |
Questions designers ask
Are SSD Carpets rugs good quality?
Yes. The line is handmade, hand-knotted, hand-loomed and hand-tufted in wool and wool blends, and the Chanda and Lhasa groups are dense hand-knotted wool built for living and dining rooms. Match the construction to the room, knotted where there is traffic, Alpaca and silk where there is not, and sample first.
How much does SSD Carpets cost?
Net pricing is quoted to approved trade accounts; we do not publish prices. Cost is driven by construction, hand-knotted above hand-loomed and hand-tufted, by fiber, silk and alpaca above wool, by size, and for the broadloom by width. A custom rug is quoted from the rendering, which comes in about two weeks.
Where are SSD Carpets made?
The 22 broadloom styles in our catalog are made in India. The country of origin for the rugs and custom designs is not recorded style by style, so ask us for the spec sheet on the specific style you are considering and we will confirm where it is made.
Where can I buy SSD Carpets?
Through trade showrooms such as Interiors. We carry 101 SSD Carpets styles for interior design professionals, with the library on the floor in the Laguna Design Center, and we ship and install nationwide. Samples ship from the mill to your office.
Can SSD Carpets be made into a custom rug or stair runner?
Yes; custom is most of what we sell from this brand. Sixty-four styles are custom designs sized and recolored through our Design Studio, and the hand-loomed and flatweave styles can be drawn as a runner. Keep the hand-knotted and silk pieces off the stair and choose a wool or wool-blend flatweave or hand-loomed style there.
Which SSD Carpets group is the softest?
Alpaca, 8 styles, is the softest thing on our floor. It belongs in a bedroom or a sitting room where it is walked on barefoot, not in a hall or under a dining table. For a soft rug that also takes traffic, the hand-knotted wool in Chanda is the answer.
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