Mill guide · For the trade
Specialty Textile Group (STG) carpet: a designer's guide to the line, the fibers and where it belongs
Specialty Textile Group (STG) carpet is tufted broadloom from STG, a mill founded in 2010 in Cohutta, Georgia, with facilities in North Georgia that make stock and custom broadloom, pass-tufted goods and bespoke hand-made carpet. It is for the designer who needs a deep, lustrous viscose plush, an ultra-shag or a hand over-tufted pattern that most domestic tufters will not run, on a small order and a domestic lead time. Interiors carries 14 STG styles, all tufted broadloom, on the Specialty Textile Group brand page, with complimentary samples for approved trade accounts.
The mill
STG was founded in 2010 in Cohutta, Georgia, and tufts in North Georgia, which puts it in the same part of the country as most American broadloom and gives it a domestic lead time. What sets it apart is what it is willing to run. Pass tufting is a slower process that lets the mill make a deep plush or a long shag that a high-speed line will not, and hand over-tufting is a pattern tufted by hand on top of a finished ground. Because STG tufts to order, custom colors and custom pile heights are practical on a small run, and every one of the 14 styles we carry is marked custom artwork accepted. Lead times are shorter than imported hand-made goods; we confirm the lead time and the minimum when we quote.
What we carry
All 14 STG styles are tufted broadloom, made to order. The brand page describes the line as mostly silk and viscose, with a few nylon styles; our catalog does not yet carry the fiber or the roll width by style, so ask us for the spec sheet on a specific style before you spec it. Viscose and bamboo silk give the deep luster that nothing else in a tufted pile matches, and they belong in rooms that are not walked hard. Nylon gives the same constructions a fiber that resists crush and cleans well. By pattern, 8 of the 14 styles are textures, 3 are solids, 2 are stripes and 1 is a geometric.
Collections to know
The collections on this site are the three Pass groups. Pass Timeless has 7 styles, the core plushes and textures. Pass Ultra-Shag has 3, the long-pile shags. Pass Hand OverTuft has 3, where a pattern is tufted by hand on top of a finished ground. Styles to know include Sillon II, Monte Carlo, Shattered, Casuale, Mini Moss, Urban Fur, Gridlines and Cha-Ka.
Where it belongs
Bedrooms and dressing rooms. A viscose plush or an ultra-shag is a floor the client walks on barefoot, and its luster and depth are the point; in an entry or a hall it would crush, track and show every footprint. A primary bedroom, a dressing room, a closet with an island, a guest suite or a quiet upstairs sitting room are the rooms. The hand over-tufted styles are the one-room statement, a pattern raised on a plush ground, and suit a bedroom, a study or a formal living room where a custom rug would otherwise be the answer. The nylon styles handle more traffic and can go in a family room or a media room. Keep the whole line away from stairs, mudrooms and anything a dog uses.
Custom rugs and runners
Our catalog does not flag custom rug on the STG styles, and the line is sold as broadloom. The custom door is a different one: every style is marked custom artwork accepted, and STG tufts to order, so a custom color, a custom pile height or your own pattern on a plush ground is practical on a small run. Send us the room, the drawing and the colors and we will work the design with the mill and quote it net, with a rendering and net quote in about two weeks and a strike-off before production. If the project calls for a bound rug rather than wall-to-wall, ask us about the specific style and we will confirm with the mill whether it can be cut and bound.
How to order through Interiors
Interiors is a to-the-trade showroom for interior design professionals; we do not sell to the public. STG carpet samples are complimentary for approved trade accounts and ship from the mill, enough to cover a job. Net pricing is quoted by the showroom; there is no public pricing. Every style is made to order, and the ship date is provided by the showroom with your order; for a custom color, pile height or artwork, the ship date is provided when the design process is complete. We confirm the minimum when we quote. We measure and install anywhere in the United States through our installer network.
| Styles | 14 |
|---|---|
| Types | Broadloom (14) |
| Fibers | Mostly silk and viscose, with a few nylon styles; confirm by spec sheet |
| Constructions | Tufted (14), including pass-tufted plush, ultra-shag and hand over-tuft |
| Widths | Ask us for the spec sheet on a specific style |
| Availability | Made to order (14); custom artwork accepted on 14 |
Questions designers ask
Is Specialty Textile Group carpet good quality?
Yes, for its purpose. STG is a small tufter that makes the deep viscose plushes, ultra-shags and hand over-tufted goods most domestic mills will not run, and it tufts to order. Quality in this line is about fiber and pile depth rather than wear rating; specify it for the bedroom it was built for and sample it under the client's light, because viscose changes with the direction of the pile.
How much does STG carpet cost?
STG sits in the upper range for tufted broadloom, below imported hand-made goods. Net pricing is quoted to approved trade accounts; we do not publish STG carpet prices. Cost is driven by fiber, viscose and silk above nylon, by pile height and density, and by whether the order is a standard style or a custom color, pile height or artwork on a small run. We confirm the minimum when we quote.
Where is STG carpet made?
STG is based in Cohutta, Georgia, with facilities in North Georgia that make its stock and custom broadloom, pass-tufted goods and hand-made carpet. Ask us for the spec sheet on the specific style you are considering and we will confirm where that style is made.
Where can I buy STG carpet?
Through trade showrooms such as Interiors. We carry 14 Specialty Textile Group styles for interior design professionals, with the library on the floor in the Laguna Design Center, and we ship and install nationwide. STG samples ship from the mill to your office.
Can STG carpet be made into a rug or stair runner?
Not a stair runner; a viscose plush or an ultra-shag does not belong on a tread. A rug, ask us by style: the line is sold as broadloom, and we will confirm with the mill whether the style you want can be cut and bound. The stronger custom route with STG is a custom color, pile height or your own artwork tufted to order.
What is hand over-tufting?
A pattern tufted by hand on top of a finished ground, so the design sits raised on the plush. STG's Pass Hand OverTuft group has 3 styles, and because every STG style is marked custom artwork accepted, the pattern can be yours. Send us the drawing and the colors and we will quote it with a strike-off before production.
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